AgriArena: a new dynamic zone at AGRISHOW showcasing agricultural machinery in action

10. 3. 2026

One of the main new features of this year’s AGRISHOW trade fair, which will take place at the Brno Exhibition Centre from April 12–15, will be the AgriArena project. This new format for presenting agricultural machinery was created through cooperation between BVV Trade Fairs Brno and the Association of Agricultural Machinery Importers (SDZT).

Ten companies and nearly twenty machines

Within the AgriArena, ten exhibitors from among the members of SDZT will present tractors, handlers and other agricultural machinery.

Selected machines will be displayed in the central arena area – a total of eleven tractors and eight handlers of various brands.

Visitors will therefore be able to see a wide range of global tractor brands in one place, including:

In the field of handlers, the following brands will be represented, for example:

Live demonstrations and the opportunity to drive a tractor

The AgriArena programme will also include live demonstrations of machines, which will take place twice a day. During these sessions, the moderator will introduce the individual machines and present their key technical parameters as well as their practical applications.

For visitors interested in machinery, a demonstration polygon will also be available where some of the tractors can be tried out and driven.

The return of global brands to the Brno Exhibition Centre

Thanks to AgriArena, a number of major global agricultural machinery brands are returning to the Brno Exhibition Centre after being absent from the last edition of the Techagro fair. Visitors will have a unique opportunity to see tractors and handlers from different manufacturers together in one place – and even try some of them out.

Where can you find AgriArena?

AgriArena will be located in the area between pavilions Z and G.